Marketing is the process of selling consumer goods or services to customers through different channels of distribution to earn profits.
Marketing is mainly concerned with creating and pushing brand awareness, generating demand and interest in the market, which will then turn into inbound leads. Sales is mainly concerned with turning leads into paying customers (new business development) and also retaining existing customers (account management).
Marketing is the process of selling consumer goods or services to customers through different channels of distribution to earn profits.
Marketing is mainly concerned with creating and pushing brand awareness, generating demand and interest in the market, which will then turn into inbound leads. Sales is mainly concerned with turning leads into paying customers (new business development) and also retaining existing customers (account management).